How Brands are Driving the Environmental Movement

This article explains the pros of greenwashing, or the possible pros of them. I found this to be the most interesting article I have come across while doing this blogging assignment, I urge you to read it. It brings up some very interesting points on whether the green market drives green products or vice versa. It also discusses whether it is actually greenwashing we are talking about or simply green marketing for honest products. It even address Coca-Cola and Toyota, which were two of the brands I have singled out over the past few weeks. Certainly take this article with a grain of salt, but seriously consider if what they are presenting has a grain of truth in it too. What do you think about the issue?


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